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20 Forgotten Beers from the 1960s


https://youtu.be/yxFFkx31Twg

Anheuser-Busch (A-B), one of the largest US brewers, released Bud Light in 1982 as a response to Miller Lite's introduction in 1975. The beer was originally called "Budweiser Light"

colerada cool-aid

Circa 1874, my Dad arranged for me to visit my cousin in Augusta.  He was a medical student at UGA med school.  My Dad wanted me to be a "doctor".  Ha.

So, I go down, and the fellow has a batch of Coors, it was like amazing to me.  Then after 3 beers or so, he takes me to the med school and introduces me to "Jim", who was his cadaver, pretty much cut up.  That was not my cup of beer.

My cousin was an interesting fellow, he already had a DDS, but decided he didn't like looking at teeth all day, so he went to med school.  At one point, he was doing an ER residency and a fellow came in around 2 AM from a car accident, his mouth was mangled from hitting the steering wheel.  It was a slow night, so my cousin fixed him up.  A nurse told him he should have been a dentist.

I'd guess they don't do that sort of thing any more.

canoe beer

dat's coors light
the silver bullet

I'll admit, if I'm at a dive bar or a bowling alley or something, I might occasionally have a macro-swill.  And when I do, it's always the Banquet Beer.  Takes me back.

Beers I can recall from the early 70's include (some may still be around somewhere):

Falstaff
Schlitz
Bud Light

Stroh
Hamm's 
Labatt

It's funny, a bit, how Coors at the time was considered the most desirable beer.  I think it was/is for folks who don't really like beer, which includes most of us at a certain age.  I recall at one group dinner ordering wine because it was "different" and I wanted to seem mature and erudite (I was underage at the time, I had joined a club in college and they'd have these meetings at restaurants).  The club only had 2-3 females, none of whom were attractive, and I discovered they really never "did" anything.

And besides, any club that would have me as a member ...

Coor's had a self-created cachet because it wasn't sold east of the Mississippi for some reason. Had to be kept refrigerated or something like that.

In 1975, I visited a fraternity brother who was working in D.C. We drove up to NY and saw the Yankees play the A's in Shea Stadium. The beer was Schaefer. The mustard was Gulden's spicy brown. Both were new, pleasant experiences. Somewhere, I have pictures of Catfish hunter throwing strike 1 and strike 3 to Reggie Jackson.
I remember Diz and PeeWee on the Falstaff Game of the Week in the early-to-mid-'60s. I remember "From the Land of Sky-Blue Waters" TV commercials for Hamm's when we were at Cannon AFB, NM, 1960-62. I had a trash can that looked like a giant can of Schlitz in the late '60s.
I don't think that the video included Stag ("More and more people are joining the Stag line!") or Jax.