I'm ok with just raising general awareness of what our single-use packaging type of lifestyle is doing to our planet.
But I completely agree if there's not some action proposed to follow, by people that are currently contributing to the problem, then it's going to end up being completely pointless.
What's the message, then? Recycle those water bottles at higher rates? If that's the message, then what's the action plan? How do you get people to do it? Put rebates on returns? Something else?
Or is the message we should stop using this type of packaging altogether? And if so, again what's actionable? Are we messaging to manufacturers that they're going to have to end the practice? To do this, do we place super-high taxes on all industries using single-use packaging, thus driving those products out of the market?
Right now I don't see much of a concerted effort to get a message that resonates, to the appropriate audience, with a plan that is reasonable and actionable. Like so many other environmental concerns, I basically just continue to see, "Oh noes youse guys, humans are bad for the planet, stop doing what you're doing and be better humans!"
That's not targeted, it's not actionable, and you better be darn sure aware that it's not going to resonate with the people that are most important to creating change.