I had a marvelous idea at the start of the season... earlier, actually.
Micro NIL deals... paying athletes such as an influencer on social would be paid. $200 here, $500 there, arranged by a section of this very site which would take 5-10%... based on number of posts/videos posted and name dropping/product placement.
And then I checked it out. Had a convo with the lady in charge of it for the state of nc... she's a certified smokeshow, by the way.
In most states, which control it, you have to be a licensed amd/or registered sports agent. In some states it's cheap- in some states that license is as much as $100k/year.
I still think it would work amd work well, but, I aint got that kinda cheese just to "find out"...