Elsewhere you wrote that Tesla is ahead of other EVs in most areas, so I'm curious why you think Musk/Tesla are hucksters.
Good question. I can see why it seems contradictory.
First, it's not so much Tesla. It's Musk. Some of what I see as Tesla's issues are partly due to Musk's leadership, but overall I think Tesla has a bunch of fine engineers who are working hard. And it's based on their work that Tesla has the first-mover advantage in EVs that they have, despite Musk getting the credit. And I think it's some of the things Musk has been doing that could squander that first-mover advantage once the big boys enter the chat.
I'd say the biggest thing with Musk is that you never know whether what comes out of his mouth will happen. What you DO know is that it won't happen on the timeline he's promising. Or that it'll live up to his billing (i.e. full self driving, which is still a pipe dream). All I have to do is count the number of Tesla robotaxis on the road (hint: it's zero) to point that out. And how are those solar roofs going? Hyperloop anyone?
And then there's the fact that he's basically a little boy with a billionaire's budget, and some of his decisions are screwing up the first-mover advantage. I.e. who in their right mind wants a Cybertruck? It's like he's an 8 year old who drew it on a napkin with the Delorean (not a model for successful automaking lol) as inspiration. If he wanted to make a truck, focus on a truck you can actually manufacture, and put it on a timeline that will actually beat the alternative instead of being years behind Rivian and falling behind Ford of all companies.
From a business perspective, Musk seemingly started with the idea that everything legacy automakers do is stupid, and he was going to reinvent the wheel. A lot of the issues with Teslas from a repair/insurability standpoint IMHO has to do with the fact that he took a completely different approach to supply chain than other automakers. "Move fast and break stuff" is great in tech--it's not so great when you have to get parts for a car that you built 4 years ago that you chose lowest-cost suppliers who didn't have the embedded/industrial supply chain mentality and would commit to long product life cycles. So now you have a car you can't repair because you changed things every 3 months. That was fine in startup mode, but eventually you have to grow up and realize that a lot of the stuff legacy automakers do is not because they're stupid, or obsolete, or aren't thinking right--they do it because they know their business model. And some of it is BS too. "Look everyone, we have a tablet in our car!" Great, something that you can't control anything in the car w/o *looking* at a touchscreen and navigating menus. That's safe to do when driving! Touchscreens are one of my pet peeves in cars lol...
I will give Musk credit. I don't think the EV market would be where it is if not for him. He built that first-mover advantage by attacking a market before it was really viable, and just brute-forcing his way in. He pushed to not only high volume manufacturing, but profitability. Which was questionable whether they'd get there a few years ago. Heck, at one point on this very board (~2019 IIRC) I spoke of them having a liquidity crisis and needing a capital raise just a few months after saying they had plenty of capital--and the way you could tell it was a crisis was the terms they had to meet to get the money. And they weathered the storm and they're viable right now.
But for all the ways he bills Tesla as a tech company and not an automaker, he doesn't have a defensible technology moat. He's not vertically integrated in batteries, and most of the tech seems to be Panasonic's, not Tesla's. Full self driving doesn't appear to be on a timeline where he's going to win there. He's late on a truck. His semi tractor is still a prototype. He's full of a lot of promises, and promises are great when you have no competition. But the competition has come to the party, and they're starting to replace his vaporware with actual products.
Tesla has a lead because they have good people, and because they had a head start. But without a defensible technology moat, better-capitalized companies that REALLY know how to make cars are going to quickly close that lead. And what happens to Tesla at that point?