I think the location of these neutral site games is frequently overblown, but I wonder if it matters as far as attendance here. You are now talking 3 bowl games, as to 1 or 2, and last week is during the holidays and the first one, so you get people that want to guarantee a trip. Then next week is the championship.
This week you have to take work off. If you win you are going to the championship, and you'd probably want to go to that, and if you lose, well, you are probably glad you missed it. But if you don't have to hop on a plane. If you don't have to book a hotel. If you don't have to take time off work.
Seems like this one could be a HEAVY Texas crowd