Lulz.
I don't mean this to be rude, but this is a pretty weak response. I typically expect better of you.
Yes, of course the most important things that happen related to player rating, are the things that happen between the lines 10-16 times in the Fall. By far. Nothing else even comes close.
And any major movement of that rating occurring during the offseason, is something I suspect of agendas and ulterior motives. One or two players here or there, moving because of an injury or a character issue, would be understandable. Movements for a large number of recruits, when no games have happened for 9 months? Yeah, no.
I mean, you realize these services are all monetized by subscribers, or click-generated ad revenue, or both. Right? What better way to generate more clicks, or keep subscribers locked in, than by making unexpected and unnecessary changes to player ratings, in the middle of the summer when nothing is happening?
Come on.
It's alright. Expecting a lot from me is the first mistake (and I was on my phone and should've been working).
Maybe I've been too close to all that, but HS football, which is great, is often a very weird way to measure kids. Competition is uneven. Matchups are hard to get (if a 5-star DE and 5-star OT match up, the defense is probably just moving the end elsewhere. Like, the second and third leading rushers in Texas are going D-III and nowhere. They're 2,800-yard backs, and they're not FCS guys.
So yeah, a rating that tries to roughly include on-field stuff, but also factors like size, speed, work against top-competition in non-game settings, basically stuff coaches look at. Also they use info from coaches, both the public kinds and behind the scenes goodies. Recruiting never stops. Offers and evals go out beyond the season, so recruiting coverage follows that.
That actually touches on the revenue part. The random shifts aren't keeping folks locked in. That's free and caters to a tiny group of nerds. They get subscribers and revenue from either breaking news or getting insider info, generated by reporting, talking to kids and leaking coach propaganda and info. I've no doubt some ranking movement helps, but I guess I would say there are modest reasons you could move a guy now.
Anywho, I understand the disinterest in a system that can't be precise, and no system in CFB will be precise in that way, so is what it is. I begrudgingly came to see it's effective in a certain ways. It's not perfect, and the inputs are oft fuzzy, but also probably based on more logical things than the high-end skeptics would admit.