I dunno, maybe some folks here would be shocked to learn that just about every area of significant product sales to us has some kind of "board" to advance sales of those products, or at least many of them. I'm sure there is a milk board, for example. This is probably more true when said product has been attacked by some as being "bad for us". Maybe there is a chocolate board?
Cheese, yogurt, all dairy, I would guess, have some kind of collective marketing board saying "Got Milk?" or somesuch.
"Beef, it's what's for dinner".... "Pork, it's the other white meat" ... "Chicken, it tastes like chicken!" .... "Fish, it's good for what ails you." ....
I don't recall there being a paper towel board, of shampoo board, but maybe there is, those items are less "public" than most in their imagery. Plastics? I bet there is some kind of marketing group fanning the sales and imagery of plastics. It's the future you know.
I've seen Exxon advertising the merits of fuel from algae, which technically is absurd, it's just a PR campaign, but that is just that company, it's an example of how commercial enterprises attempt to influence us, I view it as PR. We did a lot of it where I worked, and when I was on the fringes of it it was rather painful for me.
I tried to note how the storyline made no sense, and it didn't, but that was not THE POINT. They didn't want truth, they wanted IMAGERY.
And that specific public issue went whoosh a few years later, not long (landfills filling up with diapers).