"It's not the Xs and the Os, it's the Jimmys and the Joes," said Barry Switzer and a thousand other football coaches.
Following a game in 1967 in which O. J. Simpson had over 30 carries, USC Head Coach John McKay was asked "Why are you giving the ball to Simpson so often?" He replied, "Why not? It's not heavy, and he doesn't belong to a union."
Another McKayism: After receiving harsh criticism from the media about his coaching skills in the NFL, McKay replied, "You guys don't know the difference between a football and a bunch of bananas." In the next interview, members of the media left bananas for McKay. He then replied, "You guys don't know the difference between a football and a Mercedes Benz."